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News Review
West Broadway Urban Village
Posted Date: 1/13/2011

Phase 1: Design of streetscape and public improvements

The City of Seaside is taking the first step towards implementing the West Broadway Urban Village Specific Plan. The project scope includes the design of the following public improvements: streetscape and intersection improvements along Broadway Avenue between Fremont and Del Monte Boulevards; realignment and signalization of the intersections at Broadway and Del Monte and Del Monte and Palm, development of pedestrian and bicycle amenities, and the upgrade of public utilities within the public right of way. The design and engineering effort will be undertaken in phases over the next several months, and should be completed by the end of 2012. Funding for this design project is from a federal grant award from the Economic Development Administration and matching local Community Development Block Grant funds.

WBUV Infrastructure MapThe City recognizes the significance of implementing these public improvements to begin the transformation of West Broadway as the core of a new pedestrian and bicycle friendly, transit-oriented urban village. These improvements will be integrated with the Transportation Agency of Monterey County’s (TAMC) plans for the development of new light rail service, and in particular, for a Seaside Station. It is anticipated that the public investment in the improvements will serve as a catalyst to draw private investment into the West Broadway Urban Village, which will promote economic growth in the downtown.

In November 2010, the City selected a team led by ROMA Design Group to prepare the design and engineering documents for the construction of streetscape and other public improvements within the Specific Plan Area. ROMA is an architecture, landscape architecture and urban design firm that specializes in the design of public spaces and has designed a number of highly successful streets and plazas, including the Third Street Promenade in Santa Monica, Pacific Avenue in Santa Cruz, the San Jose Transit Mall and the Embarcadero in San Francisco. In addition, the design and engineering team also includes Mark Thomas & Company, civil engineers, Fehr & Peers, transportation and traffic planners, and CirclePoint, environmental consultants.

This is the first of a series of media briefs regarding the progress of the project. Opportunities for public participation will be provided at key stages in the design process. Community input will be gathered through stakeholder interviews, focus groups, and community workshops. In addition, a joint meeting of the City Council, Planning Commission, and Board of Architecture Review is planned in early Spring to consider the conceptual development and refinement of streetscape plans. For additional project information please go to or contact Lisa Brinton, Redevelopment Project Manager at 899-6883 or

To find out more about the West Broadway Urban Village Infrastructure Project, click here.

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